Advertising-
Ad agency, Fallon McElligott, did this award-winning print ad for J.D. Hoyt’s Supper Club Steakhouse in Minneapolis, Minnesota.
Little Known Fact:
Fallon McElligott gave the J.D. Hoyt’s Steakhouse $20,000 in creative services…
for free. Why? Restaurateur Mike Andrews offered the agency something better
than money: Creative freedom. “He said, ‘Push the envelope and go wild!” recalled Robert S. Barrie, the campaign’s art director. And that’s what he did, producing an irreverent, vegetarian-bashing campaign on a series of posters and billboards with such headlines as: ”We believe in the proper treatment of animals. Which is why we use only the finest sauces.” The campaign won an award for the agency, generated publicity, and, most importantly, helped boost business.
The original article in Business Week “printed” in 1997.
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